BBW: What It Means & How to Use It (2024)

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All the need-to-know deets on being a BBW

Co-authored byAnnie JohnstonReviewed byAnyah Le Gilmore-Jones

Last Updated: June 10, 2024Fact Checked

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  • BBW Definition
  • |
  • Using BBW
  • |
  • Is it ok to use the term "BBW?"
  • |
  • BBW Origins
  • |
  • Variations of BBW

The societal conversation surrounding body image and beauty standards has undergone a significant transformation in recent times. One prominent aspect of this evolution is the emergence of the BBW movement, which celebrates women with fuller figures and challenges conventional beauty norms. But what exactly does BBW mean and when is it really used? Let’s dig a little deeper.

What is a BBW?

BBW is an acronym that stands for “big, beautiful woman;” it’s a term that positively describes a plus-size woman. BBW has shot up in popularity in recent years due to the body positivity movement, and though it has been found at the center of certain fetishes, it still remains a non-derogatory term.

Section 1 of 5:

What does BBW mean?

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  1. BBW is an acronym for “big, beautiful woman.” This can refer to any woman in the plus-size community, though it is subjective as everyone has different definitions of “big.” The acronym is part of the body positivity movement, which encourages women to embrace their natural bodies and be proud of their appearance, conveying the message that they need not conform to narrow beauty standards to be considered beautiful.[1]

    • Example: “I’m very attracted to BBWs—their confidence is mesmerizing.”
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  1. 1

    BBW can be used as a term of empowerment. The BBW movement celebrates and embraces women who challenge societal ideals of body size and shape. Championing curves, voluptuousness, and full figures, this culture promotes self-love, confidence, and acceptance of diverse body types.[2]

    • The core principle of the BBW movement is to cultivate self-love and empower individuals. BBW advocates work to challenge harmful stereotypes and promote a more inclusive definition of beauty for everyone.
  2. 2

    BBW is often seen in online dating. In the world of modern online dating, some women prefer to label themselves as “BBWs” in order to let potential partners know that they are plus-size and aren’t ashamed of it. In turn, some note in their profiles that BBWs are welcome or that they prefer to date BBWs.[3]

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    BBW has become a p*rnographic fetish. Though BBW is typically used as a compliment, some women have expressed extreme distaste for the term due to its recent role in p*rn. Some claim that BBW is a “fat fetish” and that it draws in men who only have an interest in sex.[4] Sociologist Abigail C. Saguy argued in a 2002 study that the objectification of women's weight reinforces the cultural emphasis on their appearance, thereby preserving gender inequality.[5]

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Section 3 of 5:

Is it ok to use the term "BBW?"

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  1. Avoid calling a woman a BBW unless she says otherwise. While BBW is generally considered to be a good thing, it's still a term that calls out someone's size. You may address someone a BBW as a way of complimenting her beauty, but all she might hear is the word "big." To avoid any hurt feelings or disrespect, only use the term BBW on someone you're absolutely sure would find it to be a positive thing.

    • Steer clear of using the word BBW in any professional settings. BBW, ultimately, is a slang term and not an official acronym.

Section 4 of 5:

Where did the term “BBW” come from, anyway?

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  1. 1

    The term “BBW” started in a 1970s magazine. In 1979, Carole Shaw coined the terms "Big Beautiful Women" and "BBW" when she launched BBW Magazine, a fashion and lifestyle publication for plus-size women. The magazine also trademarked the term "Big Beautiful Woman."[6]

    • Before the launch of BBW Magazine, there were no positive terms or phrases to refer to a plus-size woman. The term BBW truly set the stage in motion for the body positivity movement.
  2. 2

    “BBW” gained popularity online in the 1990s. Whether it was in forums or dating sites, BBW began popping up everywhere in the virtual world. This provided a space for individuals to connect and celebrate their bodies without judgment or stigma.[7]

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Section 5 of 5:

Variations of BBW

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    • SBBW Supersized Big Beautiful Woman[8]
    • BBBW Big Beautiful Black Woman[9]
    • BHM Big Handsome Man[10]

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      About This Article

      BBW: What It Means & How to Use It (15)

      Reviewed by:

      Anyah Le Gilmore-Jones

      Social Media Marketing Expert

      This article was reviewed by Anyah Le Gilmore-Jones and by wikiHow staff writer, Annie Johnston. Anyah Gilmore-Jones is a Social Media Marketing Expert based in Nashville, Tennessee. An innovative experiential and social media marketer, Anyah is skilled at creating engaging brand experiences and leverages her passion for connecting people and ideas to drive organic growth for purpose-driven brands. As the founder of GROW by Gilmore, a social media strategy company, Anyah develops data-driven social media strategies focused on authentic community building. She has over 4 years of experience spearheading viral campaigns and producing content for brands like HBCU Buzz, Black & Scholared, SHEIN, and Project Art Collective. She received her BA from Howard University in Political Science and Government.

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      Updated: June 10, 2024

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