The 50 best shopping and stores in Sao Paulo (2024)

In the heart of Sao Paulo's Japantown, the Feira da Liberdade is a vibrant celebration of Japanese culture and heritage. The neighborhood exudes an East Asian ambiance with its oriental suzuran-to streetlights, creating a unique atmosphere year-round. However, it truly comes alive on weekends when the arts, crafts, and culture fair takes place. Visitors can expect a bustling street market offering a wide array of gastronomic experiences at the stalls.

(Translated by Google) I've known this fair since the 80's. It continues to be the main attraction in the region of Liberdade, Vergueiro, Centro and the Paulista region. I love this place for its diversity of customs, gastronomy, culture and a lot of diversity.(Original)Conheço essa feira desde a década de 80. Ela continua sendo o atrativo principal da região da Liberdade, Vergueiro, Centro e região da Paulista. Adoro esse lugar por sua diversidade de costumes, gastronomia, cultura e muita diversidade.

AOS 6 — Google review

(Translated by Google) The place is very busy on weekends, so I recommend going early if you want to enjoy the food and festivals it has (but remembering that the vast majority of stores only open after 9am). Meals are cheap to medium and serve 1 person well. I was lucky to go during the Tanabata Matsuri, but it was hell getting to the station after 3pm(Original)O lugar é muito movimentado aos fins de semana, então recomendo ir bem cedo se pretende aproveitar bem as comidas e os festivais que tem (mas lembrando que a grande maioria das lojas só abrem depois das 9h). As comidas são baratas a médio e servem bem 1 pessoa. Tive a sorte de ir durante o Tanabata Matsuri, mas foi um inferno conseguir ir para a estação depois das 15h

Mariana P — Google review

Underwhelming experience, especially if you’ve been to japan before. Big crowd, very loud, no respect. Not like japan at all. We tried the “okonomiyaki” at the market, and it was very dry and did NOT come with the okonomiyaki sauce, mayonnaise, nor the Katsuobushi (fish flakes).

Pablo C — Google review

(Translated by Google) Crowded fair! That's the only bad point.In addition, culture, good food, handicrafts. Every Paulista should go!(Original)Feira lotada! Esse é o único ponto ruim.No mais, cultura, boa comida, artesanato. Todo Paulista deveria ir!

Lilia F — Google review

(Translated by Google) With a great location and good access, and distant parking, this super crowded street market offers a good gastronomic experience in the stalls. Go with a free spirit, as there is a queue for every purchase. HahaNormal prices.Very worth the visit.(Original)Com ótima localização e bom acesso, estacionamento distante, essa feira livre super lotada oferece uma boa experiência gastronômica nas barracas. Vá com espírito livre, pois tem fila para todas as compra. RsrsPreços normais.Vale muito a visita.

Ventureiro C — Google review

Worth going and grabbing some great food and people watching. There are things you cannot unsee and things worth seeing over and over again.

G B — Google review

(Translated by Google) This fair is amazing!!! It has a wide variety of stalls with the best yakisobas, pastries, juices, doroiaki, like an American pancake with bean or vanilla cream, very good!!! Between others!!! In addition to handicrafts, origamis, toys and games, t-shirts, stones, wonderful handmade incense!!! I highly recommend going on a Sunday and spending the day!!!(Original)Essa feira é incrível!!! Tem uma grande variedade de barracas com os melhores yakisobas,pasteis,sucos, doroiaki, tipo uma panqueca americana com creme de feijão ou de baunilha, muito bom!!! Entre outros!!! Além dos artesanatos, origâmis,brinquedos e jogos , camisetas, pedras, incensos artesanais maravilhosos!!! Super indico ir num domingo e passar o dia!!!

Celia A — Google review

(Translated by Google) Very cool to know this place, even crowded with people. It is worth knowing and trying the food from the street stalls. It is also worth walking around the whole neighborhood, there are many beautiful and colorful listed houses and buildings.(Original)Muito legal conhecer este lugar, mesmo lotado de pessoas. Vale a pena conhecer e experimentar as comidinhas das barracas de rua. Vale a pena também caminhar pelo bairro todo, tem muitas casas e prédios tombados lindos e coloridos.

Cláudio ( — Google review

(Translated by Google) Very beautiful and full of variety!We ate wonderful tempura!I decided to try an acarajé and it wasn't the best!But it's a really cool place, and worth a walk around.(Original)Muito lindo e cheio de variedades!Comemos um tempurá maravilhoso!Inventei de provar um acarajé e não estava dos melhores!Porém é um lugar muito legal, e merece um passeio ao redor

Amanda K — Google review

Great food options

Guilherme F — Google review

At first I was a bit skeptical: the place doesn’t have the best appearance and the service wasn’t too welcoming. But the food was amazing, and the prices was really nice!

Maren A — Google review

worth visiting

Nicholas M — Google review

(Translated by Google) The proposal is good, but it's very crowded... on a sunny day there are huge queues at all the stalls and there's no room for the queues to grow... it's just a cake.The products sold at the stalls are good. Highlights include the Guioza, Takoyaki and Pastel stalls. The others are also excellent. Ailton's Temaki unfortunately only on Saturday. He's not there on Sunday.(Original)A proposta é boa, mas é muito cheio...num dia ensolarado tem filas enormes em todas as barracas e não tem nem espaço para as filas crescerem.. fica um bolo só.Os produtos vendidos nas barracas são bons. Destaques para a barraca do Guioza, do Takoyaki e a de Pastel. As outras também são excelentes. O Temaki do Ailton infelizmente só no sábado. Ele não está lá no domingo.

Carlos A — Google review

(Translated by Google) The experience was good. I went on a Sunday, so you can imagine that there was a lot of commotion! It's a shame, because you can't get to know the stalls in peace. That's a lot of people for a small space! But the food is great! I recommend the breaded shrimp and the rice noodles with meat and vegetables (the proposal is similar to Yakisoba).(Original)A experiência foi boa. Fui num domingo, então já se imagina que o tumulto é certo! Uma pena ,pois você não consegue conhecer as barracas com tranquilidade. É muita gente para um espaço pequeno! Mas as comidas são ótimas ! Recomendo o camarão empanado e o macarrão de arroz com carne e legumes ( a proposta é parecida com a do Yakisoba ) .

Soraia S — Google review

(Translated by Google) A space for oriental foods and products with lots of variety and good quality.Prices a little high.The fair itself is safe, but the surrounding region demands attention and care.You will find the products and foods that digital influencers are showing in Japan nowadays, without having to travel so much.(Original)Um espaço para comidas e produtos orientais com muita variedade e boa qualidade.Preços um pouco elevados.A feira em si é segura, mas a região do entorno demanda atenção e cuidado.Você vai encontrar os produtos e comidas que os digital influencers estão mostrando no Japão hoje em dia, sem precisar viajar tanto.

Flavio G — Google review

(Translated by Google) I loved! It's a little busier than I imagined, but I loved the ride. Lots of Japanese culture, I was impressed!(Original)Adorei! É um pouco mais cheio do que eu imagina, mas adorei o passeio. Muita coisa da cultura japonesa, fiquei impressionada!

Antonia R — Google review

(Translated by Google) Feira da Liberdade is a delightful place to stroll. Leave your car in a parking lot at the beginning of the fair and walk to the student street. There are several stalls and several stores open. Go early, after 11:30 it gets crowded and it's almost impossible to walk.(Original)Feira da liberdade é um lugar delicioso para passear. Deixe o carro em um estacionamento no início da feira e vá a pé ate a rua dos estudantes. Existem várias bancas e varias lojas abertas. Vá cedo, após as 11:30h lota e fica quase impossível andar.

Samla G — Google review

(Translated by Google) Typical Liberdade fair, practically an obligatory stop for anyone going to SP. It has several typical foods and hundreds of stalls with various products to sell. I recommend going in the morning to avoid the queues and crowds, as it gets crowded in the afternoon. There is only a lot of food at the market that is the same price or even more expensive than some restaurants nearby, so you need to see how worthwhile some of the food there is. The fair isn't that big either, so a few hours are more than enough to see everything.(Original)Feira típica da Liberdade, praticamente uma parada obrigatória pra quem vai a SP. Possui diversas comidas típicas e centenas de barraquinhas com vários produtos diversos pra vender. Recomendo ir de manhã pra não pegar tanta fila e tumulto, pois a tarde lota. Só tem muito alimento na feira que é o mesmo valor ou até mais caro que alguns restaurantes ali perto, então precisa ver até que ponto vale a pena algumas comidas ali. A feira também não é tão grande assim, então algumas horas são mais que o suficiente pra conhecer tudo.

Bruno — Google review

(Translated by Google) Lots of people, Lots of good food, Lots of options, very FAIR! Anyone who comes to São Paulo must visit the freedom fair on Saturdays. There we find everything, a variety of oriental culture products, many gastronomic and cultural options, it's definitely worth going! But be prepared because there are A LOT of people.(Original)Muita gente, Muita comida boa, Muitas opções, muito FEIRA! Quem vem a São Paulo tem que conhecer a feira da liberdade aos sábados. Ali encontramos de tudo, produtos variados de cultura oriental, muitas opções gastronômicas e culturais, vale super a pena ir! Mas se prepare porque tem MUITA gente.

Marcelo J — Google review

(Translated by Google) One of the tourist attractions of the metropolis, easy access for those arriving via blue metro line 1, stopping at the Japan Liberdade station, right in front of the fair, haha!The street where the fair takes place is a little abandoned, the lighting and painting on the support are asking for urgent renovation!Furthermore, visitors and collectors of cultural souvenirs will find a good diversity!(Original)Um dos pontos turísticos da metrópole, fácil acesso pra quem chega pela linha 1 azul do metrô, parando na estação Japão Liberdade,sai de frente com a feira,rsrs!A rua onde acontece a feira, está um pouco abandonada,as luminárias e pintura da sustentação está pedindo uma reforma urgente!No mais,aos visitantes e colecionadores de suvenires da cultura, encontrarão uma boa diversidade!

Adriano C — Google review

(Translated by Google) Beautiful place full of attractions, but very disorganized and with few purchasing options (everyone sells the same things).The day I went it was chaos, there were no places to eat at the fair, absurd prices, local stores and restaurants keep their prices high, most of the time things we find in any internet store for up to 1/3 of the price which is in Liberdade stores.You have to pay to take photos, the squares are crowded and dirty, there are pedestrians fighting with cars that want to pass because there is no space division (I was almost run over with my daughter), it's not a place I would go back to more often.(Original)Lugar bonito e cheio de atrações, porém muito desorganizado e com pouca opção de compra ( todo mundo vende as mesmas coisas ).No dia que fui estava um caos, não haviam locais pra comer na feira, preços absurdos, as lojas e restaurantes locais deixam os preços lá em cima, na maioria das vezes coisas que encontramos em qualquer lojinha da internet por até 1/3 do valor que está nas lojinhas da Liberdade.Fotos tem que pagar pra tirar, as praças lotadas e sujas, é pedestre brigando com o carro que quer passar pq não tem divisão de espaço ( quase fui atropelada com minha filha ), não é um lugar que eu voltaria mais vezes.

Joyce B — Google review

The 50 best shopping and stores in Sao Paulo (2024)
Top Articles
Latest Posts
Article information

Author: Jamar Nader

Last Updated:

Views: 5610

Rating: 4.4 / 5 (55 voted)

Reviews: 86% of readers found this page helpful

Author information

Name: Jamar Nader

Birthday: 1995-02-28

Address: Apt. 536 6162 Reichel Greens, Port Zackaryside, CT 22682-9804

Phone: +9958384818317

Job: IT Representative

Hobby: Scrapbooking, Hiking, Hunting, Kite flying, Blacksmithing, Video gaming, Foraging

Introduction: My name is Jamar Nader, I am a fine, shiny, colorful, bright, nice, perfect, curious person who loves writing and wants to share my knowledge and understanding with you.